
The Advertising Photographers of America, APA, is seeking candidates for the position of National Executive Director. Click for Details
Advertising Photographers of America, 26 years and counting!
Since 1982, APA has worked to improve the environment for advertising photographers and clear the pathways for professional success. Promoting a spirit of mutual cooperation, sharing, and support, APA offers outstanding benefits and educational programs, while providing essential tools and resources to help members excel in business and achieve their creative goals. Recognized for its broad industry reach, APA works to champion your rights and those of your fellow professional photographers and image makers worldwide.Join us!!



ADOBE Launches CS4 and Lightroom2
Adobe Photoshop CS4 and Adobe Photoshop Lightroom® 2 software work together so you can efficiently manage thousands of images — or perfect just one. Photoshop CS4, the industry standard in digital imaging, now provides improved access to its unrivaled editing power through a more intuitive user experience, greater editing freedom, and significant productivity enhancements. Lightroom 2 streamlines your photography workflow, so you can easily import, manage, and showcase large volumes of photographs. With an improved Lightroom workflow, you can select multiple photos in Lightroom software and automatically open them in Photoshop CS4 to merge them into a panorama, a high dynamic range (HDR) photo, or a multilayered Photoshop document. And seamlessly roundtrip back to Lightroom.
New Adobe Photoshop CS4 offers with a more intuitive user interface and features that put you in control. Bring your vision to life with industry-leading tools that let you enhance images and create composites that help meet your highest standards.
Learn more at http://www.adobe.com/products/photoshop/photoshop
Adobe Photoshop Lightroom2 is essential for today's digital photography workflow. Now you can quickly import, process, manage, and showcase your images — from one shot to an entire shoot. Lightroom 2 offers powerful new and enhanced features across the entire program to help you streamline your digital photography workflow. Sort and find the photos you want faster, target specific photo areas for more precise adjustments, showcase your talent using more flexible printing templates, and more. With Lightroom 2, you spend less time in front of the computer and more time behind the lens.
Learn more at http://www.adobe.com/products/photoshoplightroom
FREE PRO MEMBER PREMIUM PORTFOLIO UPGRADE
APA’s mission is successful advertising Photographers. Join (or rejoin) the APA as a Professional Photographer Member (PHO) during 2008 for just $350/year and immediately benefit from your own deluxe 10 image SearchAPA.com Pro Premium Portfolio. The Premium Portfolio adds multiple business locations, and includes your Rep's territories to dramatically help increase the effectiveness of your search profile in SearchAPA.com. Many of the worlds most successful photographers are featured, and buyers using SearchAPA.com look there for the unique imagery that APA members create for their larger, more sophisticated campaigns. There are dozens of other valuable APA member benefits too so check them out.
SBA ORPHAN WORKS PANEL
THE ORPHAN WORKS ROUNDTABLE AND WEBCAST
CONDUCTED BY THE SMALL BUSINESS ADMINISTRATION
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How Will the Orphan Works Bill Economically Impact Small Entities*?
Friday, August 8, 2008
10:00 a.m. - 12:00 noon
Salmagundi Club
47 Fifth Avenue (between 11th & 12th Streets)
New York, NY 10003
212-255-7740
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ORPHAN WORKS LEGISLATION IS BACK!
ACTION-BACKGROUND-RESOURCES-CLICK TO BE HEARD
APA’s Position on the Orphan Works Act of 2008
From the onset, APA has been actively engaged in the effort to help solve the orphan works dilemma. We made public our support for the crafting of an amendment that would permit use of verified, i.e. true, orphaned works for certain uses, by way of procedures that are clearly defined in the statute or regulations, while retaining remedies for use by copyright owners in the event of abuse.
APA, in seeking to represent the best interests of its members, takes the position that the legislation offered in both bills -- S.2913 and H.R.5889 -- does not achieve the goal as we believe was originally intended, and instead provides a distinct road map for the infringement of contemporary works by living artists worldwide. If left unchanged, this legislation has the potential to destroy the businesses and livelihoods of thousands of photographers, other visual artists, as well as the collateral small businesses that serve the industry, and are dependent on, creators.
APA is asking its members and all concerned individuals to take action by writing your members of Congress to voice your concerns. PLEASE go to this resource page on Orphan Works for sample letters (scroll down for the photographers’ letters) and the ability to automatically contact your specific members of Congress. Great thanks to the Illustrators’ Partnership for making this site available.
APA ON ORPHAN WORKS 2008
April 24, 2008 - Orphan Works Bills were introduced in both the House and Senate. May 7, 2008 - House Subcommittee on Courts, the Internet and Intellectual Property mark up of HR5889. May 15, 2008 - Senate Juduciary Committee mark up of S2913.
HOUSE VERSION Orphan Works Bill-2008 SENATE VERSION Orphan Works Bill-2008
APA POSITION PAPER ON ORPHAN WORKS 2006 "The Orphan Works Dilemma: Challenges Recommendations" (submitted to Congress 2006)
APA announces new Publication, tax tips for photographers released by California State Board of Equalization
We are pleased to announce the release of a fully updated Publication 68, Tax Tips for Photographers, Photo Finishers, and Film Processing Laboratories from the California State Board of Equalization (SBOE.) MORE..

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