DIGITAL TOOLBOX WITH JIM DIVITALE - American Photographic Artists

PROUDLY PRESENTS...

TODAY'S DIGITAL TOOLBOX

with Canon's Explorer of Light Photographer,

Jim DiVitale

Tired of the same old digital nuts and bolts? In this full day Program, sponsored by "Canon Explorers of Light," join Jim DiVitale as he demonstrates problem-solving techniques using digital capture with Adobe Photoshop, Lightroom, Canon's DPP, and CaptureOne software (among others) that apply to every field of photography.

Digital Photography is taking back quality control in your image making. Commercial, editorial, portrait, and fine art photographers all have the same goal in digital photography, to create remarkable images with precision tonal control while simplifying production workflow and maintaining predictable and repeatable results.

Using the advanced procedures and processing shortcuts that were originally developed for commercial advertising photography clients, Jim will explain how to streamline both the creative and production aspects of the digital workflow to improve your overall quality and save time.

Topics covered will include:

Creating a controlled color managed digital capture workflow.
Working with layer blending modes and adjustment layers.
Camera techniques that were never possible before digital capture.
Using selection and layer masking for the multiple image montage.
Using light painting and selective focus for creative effects.
Automating Photoshop actions, batch processing, and droplets.
Repairing damaged files and poor lighting conditions.
Working with client to get the best quality for output.

Jim DiVitale has been an Atlanta commercial advertising photographer and photography instructor for over 25 years. During the last fourteen years, Jim has specialized in digital photography and computer photo illustration for ad agencies, design firms, and corporations nationwide.

Going completely digital capture in 1993, his award winning digital photography has been featured in, among others, "Graphis Photo," "Print," "Archive Magazine," “Create Magazine” "Creativity," “Rangefinder” “Professional Photographer” "Photo Electronic Imaging," "Digital Output Magazine," “Digital Imaging” and "Photo District News." and “After Capture Magazine” Jim has lectured before audiences at Photoshopworld, Seybold, Photo Plus
Expo, MAC Design, Orvieto Fotographia, Photo Fusion, Imaging USA, ASMP, HOW Design, WPPI, and World Council of Professional Photographers. He has made presentations to students and faculty at art schools nationwide, including Brooks Institute, San Francisco's Academy of Art, and The Portfolio Center.

As a member of National Association of Photoshop Professionals Instructor Dream Team since 2000, Jim writes the “Digital Capture Workshop” column for "Photoshop User Magazine” that goes out to over 100 countries, and is a three-time nominee to the Adobe Photoshop Hall of Fame. Jim is currently working with companies like Adobe, Epson, Graytagmacbeth, Lensbabies, NIK Software, Leaf America, Extensis and OnOne Software testing future product releases.

Jim has authored several Adobe Photoshop training CD's with Software Cinema that are shown at Photoshop Training Expos across North America and Europe. As a 20+ year member of Professional Photographers of America, Jim has earned the Master of Photography, Master of Electronic Imaging, and Photographic Craftsman degrees, PPA Approved Photography Instructor Certification, and is a Fellow of the American Society of Photographers and a Canon “Explorer of Light”.

His clients include Mizuno USA, William Carter Co, Toshiba, TEC America, Kenneth Cole, Bellsouth, BP Amoco, COX Media, Genuine Parts Company, Solvay Advanced Polymers, Witness Systems, JP Morgan Financial, Coca-Cola USA, and Scientific Atlanta. See more of Jim's work at: www.DiVitalePhotography.com and www.portfolios.com/DiVitalePhotography

DATE: SATURDAY, MARCH 17TH

TIME: 9:30-4:30 (doors open at 9am)

LOCATION: PPR: Professional Photo Resources 667 11th St. NW Atlanta, GA 30318 404 885 1885 www.ppratlanta.com

ADMISSION: APA MEMBERS $25 NON-MEMBERS $125 (***MUST PRE-REGISTER TO RECIEVE LUNCH***)

PRE-PAY HERE or CASH/CHECK ONLY AT THE DOOR (If paying at the door - please RSVP: director@apaatlanta.com)