APA National APA - Never Stand Alone - United We Lead the Photographic Community
ROCHESTER INSTITUTE OF TECHNOLOGY
PHOTO ASSISTANT BASIC TRAINING

 

 

 

October 6-7, 2012

WIN A SONY CAMERA !
FREE RAFFLE WITH NEARLY $4,000 IN PRIZES !

 
Sony Artisan of Imagery Brian Smith is teaming up with APA New York Chapter Rep and Photographer Tony Gale  to present Photo Assistant Basic Training, developed and offered for years by APA Chapters.
  Acclaimed Photographer and APA National President Theresa Raffetto joins Brian and Tony with a Workshop on Day Two.

Get a major head start on a career in the photo industry.

With panel discussions, equipment demonstrations from industry experts, and hands-on training, attendees will come away with the essential knowledge and confidence to build your own Pro Assistant reputation. Acquire a comprehensive understanding of professional assisting behavioral guidelines, including contemporary set-etiquette, and discover how this valuable training will get you more call-backs - more repeat clients, more work.

Master Assisting Professionalism. Get booked solid.

DAY ONE - Kicks off with the popular "Assistant Panel" which includes experts on working as a photo assistant. Get real world answers to all questions from the attendees. Following the panel discussion will be exciting live software and equipment demonstrations with industry reps from Sony, Profoto, PhotoShelter, and Adobe. Learn from the pros. Industry reps will be on hand to answer all your questions.

Day One location on the RIT campus is in Chester A. Carlson Auditorium, Center for Imaging Science (Building 76, Room 1125)Parking in lots E and F.  RIT MAP

DAY TWO - Full on, hands-on workshops with much of the gear an assistant will most likely encounter on the majority of professional photo shoots. Many aspects of assisting will be explained in great detail, i.e. strobes, flags, scrims, set etiquette, the assistant kit, tips on getting work, billing, and how to deal with the dreaded cancellation. Following classroom discussion and demonstrations, participants will work along side the Pro Photographers to discover crucial pro assisting skills.

Day Two location is in Frank E. Gannett Hall (Building 7B), 4th Floor Studios.  Parking in lots E and F.  RIT MAP

Tickets will be available for Day One at the door, but pre-registration is advised. APA Members must pre-register for Day One even though it is free for members. Admission includes special event Assistants' Handbook (49 page pdf). It also includes   PhotoShelter's  "The Photo Assistant's Handbook" (pdf). Lunch is provided both days.
 
Join APA, Save 50% on all Event Admission fees!
 
REGISTER HERE PLEASE
 
 
THE COMPLETE EVENT SCHEDULE

DAY ONE

  • 9:00 am             Registration
  • 9:45                   Introduce participants and details what to expect
  • 10:00                 Panel discussion and Q&A
  • 12:45 – Lunch   Sponsors at tables
  • 1:45                   White seamless set-up
  • 2:30 – 5:00        Sony, Profoto, Tenba, Sekonic, PocketWizard, X-rite, PhotoShelter, Adobe
  • 5:00                   Wrap up – Raffle Door Prizes

DAY TWO

  • 9:00 am              Sign In / Assign Workshop Groups
  • 9:45                    Overall presentation, joined by Sony Artisan and 3rd instructor. Outline and expectations of the day.
  • 10:30                  Studio & Equipment rental procedures; how to work with a studio
  • 11:00                  Workshops - Each Instructor takes their group and begins assignment – Rotating groups
  • 12:30 –  Lunch   Sponsors at tables
  • 1:30                    Workshops begin again
  • 4:45                    Instructors review the day with all attendees. Have Q&A session.
  • 5:00                    Wrap up – Raffle of Door Prizes

 
 
DAY ONE PANEL DISCUSSION PANELISTS
 
Tony Gale - Award winning Photographer, APA NY Chapter Representative, (Moderator)
 
Brian Smith - Pro Photographer, Sony Artisan Of Imagery
 
Kayla Lindquist - Director, Sony Artisans of Imagery Program, former Photo Assistant

Theresa Raffetto - Acclaimed Photographer, APA National President

Anthony Philip Festa - Working digital tech / photo assistant

William Strawser - Working photo assistant

 
QUESTIONS AND TOPICS THE PANEL WILL COVER

  • How should an aspiring assistant approach a photographer?
  • How did you get your first assistant job?
  • How do I find photographers to work for?
  • What rate should an assistant charge?
  • What is the difference between a tech and an assistant?
  • How long should I wait to get paid?
  • Who besides a photographer should I contact to get assisting work?
  • What do you look for in a photographer you work for?
  • What should an assistant bring to a shoot?
  • What questions should an assistant ask when called for a job?
  • What do you say if asked if you are a photographer too?
  • What do you do if you have to make a call? Cell phones on set?
  • Networking and social media?
  • What non-photo skills should I have? Social Media, blogging, self promotion etc?
  • How should you dress/appear?
  • What about mixing male/female assistants?
  • Travel?
  • Overtime?
  • Assistants as employees/freelancers?
  • How and should an assistant be picking up gear and equipment before & after shoot?
  • Interns? Are they paid?
  • How much of your own work do you shoot will being a busy assistant?

Questions for just the Photographers on the Panel:

  • When was the last time you used a new assistant? How did you find them?
  • What do you look for in an assistant?

REGISTER HERE PLEASE 
 
FREE RAFFLE WITH GREAT PRIZES VALUED AT OVER $4,100 !

All attendees are entitled to enter a special raffle for:

  1. One SONY NEX-F3K/B Camera
  2. Two copies of Adobe Photoshop Lightroom 4
  3. Four Tenba Messenger bags
  4. Two Blinkbid licenses
  5. Four PhotoShelter one year free Standard accounts

Must be present to win; one prize per winner, one drawing each day.
 
 
Special thanks to all of our generous event sponsors:

 

Home | Back to Top | Site Map
 

Terms of Use  |  Privacy Statement  |  � 2014 ADVERTISING PHOTOGRAPHERS OF AMERICA