APA National APA...An Alliance of Advertising & Media Professionals
STANDARDS
RESOURCES

PROFESSIONAL FORMS
APA believes that efficient and professional business practices are essential for success. For this reason, APA has produced a variety of standardized business forms which include discussion and instructions for their use. These forms are available online in the APA Business Manual. APA encourages all members to use the provided business forms. Their use can improve your business and your professionalism, and are explained extensively in the APA Business Manual. We also encourage discussion, questions, and feedback on APAnet, where much of the material for the Business Manual originates.

APA 1999 NATIONAL SURVEY
In 1999, APA conducted a significant survey of pricing and costs. We offer this information for the educational benefit of the industry. APA's Survey is 
available for download in adobe acrobat (.pdf Format)

DIGITAL STANDARDS
APA is also involved in several other standards initiatives. Most notably is an effort to create general recommendations for the technical requirements of digital files for reproduction. Joined by ASMP, EP, PPA & the NPPA, APA is seeking to establish a minimum set of guidelines for preparing and submitting files to agencies and publishers for publication. We have been joined by an industry leading group of authors and experts to help draft these recommendations, including the
Digital Distribution of Advertising for Publication (DDAP).

UPDIG! Universal Photographic Digital Imaging Guidelines
15 clear and understandable guidelines as well as a best practices document prepared by the the UPDIG working group of photographic international trade organizations.  This is an excellent real world working document that addresses a multiple tiered approach to standard practices for working professionals depending upon their final medium of delivery.  APA is proud to play an active role on the UPDIG working group. For more information concerning UPDIG, please contact
Dennis@DunbarDigital.com, the APA Digital Standards Committee Chair.  You may download a pdf copy of version v.2 here. Visit the UPDIG website

 

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