A GUIDE TO SUCCESSFUL PHOTOGRAPHY PRINCIPLES

APA BUSINESS MANUAL
The APA Business Manual is an essential resource for business information for professional photographers, assistants and production professionals.  It is one of many valuable APA Member Benefits.

MEMBERS ONLY FILES
Most of the Business Manual is only available to current APA Members.  If you are not yet an APA member, we encourage you to JOIN. Your Confirmation/ Welcome member e-mail includes the separate Password to open the downloaded (pdf) members Only section of the business Manual. 

You can also get the Business Manual Password anytime, in the Secure Member Only Links box on your Search APA Profile Summary page, by simply logging in at the Member Login link, listed in the left navigation menu.

If you have any questions, please send an e-mail to membershiprep@apanational.com

PUBLIC FILES AND LINKS
The downloadable files & links in the PUBLIC section are accessible to everyone, and they open without any password.

APA National Business Manual Downloadable Files

MEMBERS ONLY FILES (open with Member password, see instructions above)

ESTIMATING GUIDE
Licensing vs. Buyout  How to defend your position
The Art of the Estimate Increasing your chances
Estimating Checklist Things to remember
Writing the License  Communicating More than price
Billing Terminology and Structure

BUSINESS FORMS
Introduction
Estimate/Invoice form, with Terms & Conditions
Estimate Invoice form, T&Cs and Production Worksheets
Job Change Order and Assignment Delivery Memo
Stock Invoice w/ T&Cs and Stock Delivery Memo
Model Releases: Testing, Assignments and Stock
Property Releases

REPRESENTATION
Rep Checklist: Defining The Relationship

APA PROFESSIONAL ASSISTANT MANUAL
Introductory Overview and Job Description
Effective Strategies To Get More Pro-Assisting Work
Assistant Invoice
Assistant Job Confirmation Form
Guidelines For Professional Assisting

MISCELLAAPA Location Checklist 

PUBLIC FILES

The Licensing Business Model
Work-For-Hire: Saying "no" without burning the bridge
Great Reps-pectations: What to expect from a rep
The Key to Copyright Protection
Mass Registration Solutions                                                                                                                                                     California Sale Tax Summary & Flow Chart:  applies to CA only
Copyright Recommended Reading (links)
Your Feedback Questions, comments or suggestions regarding the Manual
APA Forums: Daily discussions of business issues, Activism and advocacy, Photo Marketing, Imagery, Photo Technology, Motion, Photo Equipment, Production Resources, Photo Industry News & Events, Assisting & Emerging Photographers

Credits- Contributor recognition