A GUIDE TO SUCCESSFUL ADVERTISING PHOTOGRAPHY
APA BUSINESS MANUAL
The APA Business Manual is the most authoritative source of business information available for the advertising photographer. The advantages of making the Manual available online are numerous. Distribution is immediate, resources are maximized, and updating is instantaneous. This increases its value for APA members as we strive to accomplish our mission.
FILE ACCESS
The Manual is made up of password-protected Adobe Acrobat (.pdf) files which grant two levels of access to each file. While all files accept the member password, some files (*) will also accept the visitor password. It's important to note that while the visitor password gives read-only access to selected files, the member password gives full access to all files including printing, cut-and-paste, and in the future will allow members to fill in the forms using the keyboard before printing.
The member password protects the Manual as a member benefit, while the visitor password makes it possible to share some of this important information with non-members. If you have not joined APA and would like full access to the Manual, we strongly encourage you to contribute to these efforts by becoming a member. APA is a member-driven organization and the participation of each individual is important to our mutual success.
PASSWORD/KEYS
The visitor password is APAvisitor2004 (case sensitive).
The member password is available only in the members area.
Files marked with an asterisk (*) are available to non-members. Some but not all require the above visitor password.
APA Business Manual - Downloadable files
Protecting Your Copyright
* The Key To Copyright Protection
* Mass Registration Solutions
* Recommended Reading (links)
Estimating Guide
* The Licensing Business Model Why it's important
Licensing vs. Buyout How to defend your position
The Art of the Estimate Increasing your chances
Estimating Checklist Things to remember
Writing the License Communicating more than price
Billing Terminology and Structure
* Work-For-Hire Saying "no" without burning the bridge.
Business Forms
Introduction
Estimate/Invoice form, with Terms & Conditions
Estimate/Invoice form, T&Cs, and Production Worksheets
Job Change Order and Assignment Delivery Memo
Stock Invoice w/ T&Cs, and Stock Delivery Memo
Model Releases: Testing, Assignments, and Stock Updated 2008
Property Release
Digital
Film or Digital?
Digital Checklist
* APAdigital A discussion group for digital transition
Representation
* Great Repspectations What to expect from a rep
Rep Checklist: Defining The Relationship
APA Professional Assistant Manual
Introductory Overview And Job Description Updated 2008
Effective Strategies To Get More Pro Assisting Work NEW 2008
Assistant Invoice NEW 2008
Assistant Job Confirmation Form NEW 2008
Guidelines For Professional Assisting NEW 2008
Miscellaneous
* APA National Photographers Survey (1999 data)
APA Location Checklist NEW 2008
Other Resources
APA Sponsor Software Member Offer
Feedback and Discussion
* Your Feedback Questions, comments, or suggestions regarding the Manual
* APAnet Daily discussion of business issues
* APAdigital Discussion group for digital transition
Credits
* Contributor recognition
Feedback
* Let us know what you think. Your input is important to us.
