The Advertising Photographers Of America. San Francisco Proudly Presents
Strategic Licensing with Jeff Sedlik
The Art & Science of Maximizing Your Profits
Thursday, March 23, 2006
7:00 to 9:30 Social hour at 6:00
UCSF Laurel Heights Conference Center Auditorium
3333 California Street, San Francisco
The Art & Science of Maximizing Your Profits
A solid understanding of successful estimating and negotiating strategies can mean the difference between struggle and success in the business of photography.
On Thursday, March 23rd, acclaimed photographer and past APA National President Jeff Sedlik will discuss the changing landscape of our business, and help you to understand how to adapt your business to succeed in an increasingly global and competitive marketplace. Sedlik will explain how to maximize your profits in photography by diversifying your business and strategically licensing your work. Sedlik will also introduce you to “PLUS,” the Picture Licensing Universal System, a non-profit organization that is developing a comprehensive system of international industry standards that will significantly improve image licensing for photographers and their clients.
Strategic Estimating
Ever struggled with the wording of an estimate? Do you confidently respond to client requests for “buy-outs” and work-made-for-hire terms?
Do you know all of the most important factors to consider when quoting fees to your clients? Effective estimating is both an art and a science. Learn how to generate estimates designed to win jobs, protect your rights, and generate profits. Learn precisely what questions to ask your client, and how to best use their answers to win the job.
Copyrights and Copywrongs
One mistake on a copyright registration can blow your legal protection right out the window. Yet, one carefully placed word in a license description can be worth tens of thousands of dollars or more in future revenue. Learn what it takes to maximize your protection AND profit under copyright law. Sedlik will explain copyright licensing and registration in clear terms. Your understanding of copyright will allow you to confidently communicate your rights to your clients. Learn what every photographer needs to know about copyright.
Picture Licensing Universal System <http://www.useplus.org>
The Picture Licensing Universal System (PLUS) is here to make image licensing easy. PLUS is a cooperative effort by a worldwide non-profit Coalition of photographers, illustrators, art buyers, publishers, graphic designers, advertisers, artist representatives, stock picture agents and their trade associations.
Sedlik, President and CEO of the PLUS Coalition, will update us on this remarkable and unprecedented initiative, and will present the latest details on the progress of the standards. The PLUS Coalition has recently published the Universal Picture Licensing Glossary, the first component of the PLUS standards, as a free resource for artists and their clients.
Said Sedlik: “With PLUS Glossary version 1.0, anyone, anywhere can find a universally accepted definition for any image licensing term in seconds, for free, 24/7. We are already moving ahead with development of other features, including the PLUS License Format and Media Matrix.”
The PLUS License Format will allow standardized license information to travel as metadata within digital images, easily accessible to any viewer. With the PLUS Media Matrix, media selection will be quick and easy, with internationally uniform media categories, organized by type and identified by universal billing codes.
Strategic Licensing with Jeff Sedlik
The Art & Science of Maximizing Your Profits
Don’t miss this very special opportunity to directly benefit from the incredible knowledge and astonishing expertise of one of the most brilliant leaders in the entire history of the photographic field. Learn how to maximize your photo business profit, protect your copyright, and sharpen your estimating skills with strategic licensing techniques. Stay ahead of your competition by understanding how PLUS will streamline the fundamental way you currently license and protect your images. No matter what the stage of your career, this important event will definitely improve the way YOU do business.
Jeff Sedlik <http://www.sedlik.com> http://www.useplus.org
With twenty years of experience as a leading advertising, editorial, and fine art photographer, Jeff Sedlik works out of studios in Los Angeles and New York City. Sedlik's clients include Nike, Fedex, Sony, AT&T, Blue Cross, Epson, and others. Sedlik is an award-winning commercial Director/Cameraman. President, Mason Editions, producing and distributing fine art posters. A ten-time recipient of the Communication Arts Award of Excellence, Sedlik has also received the Clio, One Show, Art Directors Club, Photo Design, PDN/Nikon, Creativity Award, IPC Industry Leadership Award, and others. Sedlik's work has been profiled in Studio Photography & Design, In Focus, Photo District News, Rangefinder, and other industry publications. Group and solo shows in Los Angeles, San Francisco, Monterey, St. Louis, and New York City.
Active as an industry leader for many years, Sedlik is the President and CEO of the PLUS Coalition. The Picture Licensing Universal System (PLUS) is a worldwide coalition dedicated to the development and implementation of standardized licensing systems for photography and illustration. Sedlik is the past National President of the Advertising Photographers of America, and currently serves as the APA's Chief Advisor on Licensing and Copyright. Sedlik has also served as a board or advisory council members for numerous corporations and industry associations.
Sedlik is a professor and long-time faculty member of the Art Center College of Design, teaching courses on technical, creative, and business topics.
Sedlik conducts workshops and seminars on creativity, copyright, and licensing for artists' groups and trade shows nationwide, including PhotoPLUS Expo and others. Sedlik offers consulting and expert witness services to photographers, attorneys and others on matters pertaining to professional photography and copyright law, and assists photographers in negotiating settlements and avoiding litigation.
Strategic Licensing with Jeff Sedlik
The Art & Science of Maximizing Your Profits
Thursday, March 23, 2006
7:00 to 9:30 Social hour at 6:00
UCSF Laurel Heights Conference Center Auditorium
3333 California Street, San Francisco
PRE-REGISTRATION Admission Prices:
APA Members $12
General Admission $22
Pre-registration is strongly advised, because space is limited for this very special event. Prices increase by $8 at the door IF space is available. If this event sells out ahead of time, we will leave a message on our outgoing APA SF Office voice mail (415-882-9780).
To pre-register, mail your check (made out to APA SF) to APA SF, 560 Fourth Street, San Francisco, CA 94107 so it arrives well before Tuesday, March 21; receipts will be available at the door.
Sorry, no credit card, phone or email pre-registration, or RSVPs accepted. If you need confirmation that we received your check, please include an email address. We don’t mail out tickets, simply give your name at the door. Thank you.
JOIN THE APA AND THIS EVENT ADMISSION IS FREE!
The Strategic Licensing With Jeff Sedlik event admission is FREE for all new APA SF members if you join (or rejoin) the APA between March 1 and March 23. Please go to the membership section of our APA National website for complete details on our wide range of valuable benefits, membership categories, and to join with a downloadable application: http://www.apanational.com
APA SF
560 Fourth Street
San Francisco, CA 94107
415-882-9780
http://www.apasf.com
info@apasf.com
http://www.apanational.com
