APA is pleased to announce a very special opportunity for photographers to meet one-on-one, face-to-face with two Reviewers of your choice to help you refine both your portfolio, and your website. We lined up an impressive list of world-class Creatives, Agents, a Consultant, and a Curator. You will have two 15 minute appointments.
Please don’t delay; register today. This event could sell out very quickly, and your Reviewer choices will be based upon the order in which the completed forms are received via the USmail. So pick your five top choices and mail the completed form in with your check today. We’ll confirm your appointments via email before June 22. Be prepared to bring your own lap-top if you plan to show your Reviewers your website. If/when this event sells out we will post a prominent notice on our blog. The list of Reviewers is below, along with all of their background info to help you make your choices.
APA - AMERICAN PHOTOGRAPHIC ARTISTS
PORTFOLIO & WEBSITE REVIEWS
Creative Consultations
Thursday, June 24, 2010
5:00 to 10:00 PM
APA SF Members: $40
General: $80
Registration Required
DOGPATCH STUDIOS
991 Tennessee Street
San Francisco
Download the 1 page pdf
Download the 5 page pdf
REVIEWERS
Dan Southwick, Exec Art Buyer/Print Producer, Goodby, Silverstein & Partners
Anna Alexander, Deputy Photo Editor, Wired Magazine
Michèle Adams, Creative Group Director, Giant Healthcare Advertising, giantagency.com
Madeline Belliveau: Senior Print Producer/Art Buyer, Pereira O’Dell
Beth Johnson: agent for photographers and illustrators, Friend + Johnson, Inc
Cristina Rivera: agent for photographers and illustrators, Friend + Johnson, Inc
Joseph Newfield, Partner, ECD, School of Thought
Norman Maslov: Agent Internationale, Maslov.com
Tara Guertin, Director of Photography, Afar Magazine
Renée de Cossio: Curator & Exhibitions Designer, SFMOMA Artists Gallery
Bonnie Butler Brown: Art Buyer, Butler Shine Stern and Partners
Melinda Estey: VP, Manager, Sr. Art & Broadcast Producer, Young & Rubicam
Deanne Delbridge, Creative Consultant, Creative Focus
Michael Fiore, Associate Creative Director, Eleven Inc.
Mark Murrmann: Photo Editor, Mother Jones Magazine
EVENT FUNDAMENTALS
Portfolio AND Website Reviews
Two full floors at Dogpatch Studios
15 Reviewers at 15 Private Review Stations
210 pre-scheduled Appointments, 15 minutes each
Up to 105 Photographers; with 2 Appointments each
Appointments booked close together whenever possible
5 minute break between each of your pre-scheduled appointments
25 minute catered buffet refreshment break, mid-way, from 7:35 to 8:00 PM
REGISTRATION
APA SF MEMBERS : $40 GENERAL : $80 Check payments accepted via USmail only
Please do not register if you will not be able to attend during the 5:00 -10:00 event hours
We will do our best to book your two appointments as close together in time as we can
Registration is required; space is limited for this special reserved appointment event
The absolute final Registration deadline is June 17; sorry, no drop offs accepted
If/when this event sells out ahead of time, we will post a notice on our blog
Sorry, no credit card, phone, or email pre-registration, or RSVPs accepted
We will notify you before June 22, via email, with your two Appointments
Review day, please plan to get there well before your 1st Appointment
We cannot change any appointments after we have confirmed them
We will do our very best to book your two top Reviewer choices
If a Reviewer cancels we will re-schedule your next choice
All payments are non-refundable. Thank you very much.
FREE BONUS REVIEWS: Suzanne and Leslie from WorkBook will have a special Event Sponsors’ table where they will give brief, free, informal reviews of your work. No appointments with Suzanne and Leslie are necessary. Stop by in between, before, or after your scheduled appointments anytime.
With ‘ink in her blood’ and an eye towards photography, WorkBook Associate Publisher Leslie Edelman’s first job out of college was colorizing black & white films for Ted Turner at American Film Technologies. That technology was then leveraged for the first-ever paperless animation studio and series, Attack of the Killer Tomatoes. Finding her way home to San Francisco, Leslie has worked and produced for GAP (Old Navy, GapKids, Banana Republic) Black Rocket, Ogilvy, The Richards Group, Hal Riney/Publicis, Goodby Silverstein & Partners, Wells Fargo and some incredibly talented photographers, videographers, designers, interactive genies and a host of terrific clients.
As Advertising Sales Director, Suzanne Semnacher had a key role in growing Workbook advertising sales from city-wide to encompass all major regions of California, and aiding in the expansion into the national market. She has worked on the print production of Workbook products in the United States, Japan and Italy. Suzanne helped to launch the Stock Workbook, was later named Associate Publisher, and played a significant role in the launch of Workbook Stock. Suzanne also assisted in the conceptualization and launch of Single Image in 1990, Workbook’s adjunct publication for 14 years. As Sales Director, Suzanne continues to provide marketing support and creative consultation to clients in the photography, illustration and design fields, for both the print and online venues of Workbook.
15 REVIEWERS' BIOGRAPHICAL BACKGROUNDS AND CLIENTS
DAN SOUTHWICK
Executive Art Buyer & Print Producer,
Goodby, Silverstein & Partners
Dan has been the head Art Buyer on the Hewlett-Packard account for the last 4 & 1/2 years. Previous accounts worked include: Banana Republic, Adobe, Comcast, Discover Card, Elizabeth Arden, Goodyear, AT&T Wireless, Dreyer's Ice Cream, Match.com, E*Trade, Diamond Nuts, Anchor Blue, Noah's Bagels, AMC (American Movie Classics), Wiffleball, Google, Long's Drugs, PG&E and Blue Cross Blue Shield.
Originally from Chicago, with a BFA in Photography from Columbia College, Dan made the move to San Francisco and began work at McCann Erickson in 1996. He was then hired by the world renowned Max Fallon at Goodby, Silverstein and Partners in 1998. He made a brief move to Butler, Shine and Stern where he worked as Director of Print Production from 2000-2002. Dan then returned to Goodby, Silverstein in 2002 where he hopes to continue for many years to come.
ANNA GOLDWATER ALEXANDER
Deputy Photo Editor
Wired Magazine
Anna has been producing photo shoots and wrangling photographers for over 15 years. She is responsible for the photography in Wired’s “Start” section, which won the 2009 National Magazine Award for best magazine section.
As well as heading up photos in “Start,” she produces photography for various features and covers. Prior to Wired, Anna was the photo editor at the Industry Standard, and before that she dodged and burned as a black-and-white darkroom printer. Anna has a BFA in Photography from the University of Arizona.
MICHÈLE ADAMS
Creative Group Director
Giant Healthcare Advertising
The immediate impact that Michèle Adams’s designs emit belies the level of research and strategic development that she puts into creating them. Michèle tends to immerse herself completely in the products she promotes, striving to under-stand them from every possible point of view. Her urbane designs have earned more than 50 awards, including the London Internat’l Advertising Award, NY Festivals Gold Medal, One Show Pencil, Mobius and recognition from the Rx Club and Global Awards, among others.
An energetic, enthusiastic collaborator who enjoys interacting with both clients and her creative team, Michèle feels that successful brands result from a unique balance between the emotional and the rational. She is known for the exceptional level of scientific and aesthetic sophistication that she brings to her work.
In an advertising career focused on science, tech-nology and medicine spanning more than 20 years, Michèle has worked on brands such as HP and Nikon as well as many recognized pharma-ceutical and device brands, including Bayer Aspirin, Paxil®, and Triaminic®, CIBA VISION, Gore Medical Products, Medtronic, Boston Scientific and BD Biosciences. Michèle gained experience working at many of the major agencies: Saatchi & Saatchi, DDB, FCB, Publicis, Euro RSCG and is now with Giant in SF.
MADELINE BELLIVEAU
Senior Print Producer/Art Buyer
Pereira O’Dell
With 20 years of experience producing creative of every type, from initial concept through photography and final printed piece, Madeline Belliveau's career highlights include working with cutting edge San Francisco ad agencies such as Anderson & Lembke, Tonic 360 and Goodby Silverstein and Partners on industry leading accounts like Microsoft, Sun Microsystems, and HP. Passionate about creativity and technology, Madeline is currently the Senior Print Producer/Art Buyer at Pereira O'Dell, producing award winning work for University of Phoenix, Muscle Milk and Corona.
BETH JOHNSON
agent for photographers and illustrators
Friend + Johnson, Inc
Friend + Johnson represents a diverse, inspired - and inspiring - group of creative minds who bring raw, unbridled, out-of-the-box creative thinking to the project at hand.
Simone Friend and Beth Johnson founded Friend + Johnson more than 20 years ago and remain one of the most highly regarded creative representatives in the country. Our approach is deceptively simple: we treat artists and clients alike with respect, sincerity and enthusiasm. We have a passion for this advertising industry and the creative talent that runs its engine. With offices in NY, Chicago and San Francisco, Friend + Johnson’s agents are committed to growing the business & the exposure of the artists they represent.
CRISTINA RIVERA
agent for photographers and illustrators
Friend + Johnson, Inc
(Same as Beth Johnson's info, above): Friend + Johnson represents a diverse, inspired - and inspiring - group of creative minds who bring raw, unbridled, out-of-the-box creative thinking to the project at hand.
Simone Friend and Beth Johnson founded Friend + Johnson more than 20 years ago and remain one of the most highly regarded creative representatives in the country. Our approach is deceptively simple: we treat artists and clients alike with respect, sincerity and enthusiasm. We have a passion for this advertising industry and the creative talent that runs its engine. With offices in NY, Chicago and San Francisco, Friend + Johnson’s agents are committed to growing the business & the exposure of the artists they represent.
JOSEPH NEWFIELD
Partner, ECD
School of Thought
Joseph is a creative director, writer, photographer, & co-founder of School of Thought, a San Francisco-based ad agency. School of Thought creates video, online, social, print and guerilla marketing for clients of all sizes. Current clients include Milliman, a $650 million global consulting company, and F5, a $1.1 billion IT infrastructure provider.
NORMAN MASLOV
Agent Internationale
Norman, a native San Franciscan, is an Artist’s Agent representing photographers Nationally from his hometown by the Bay. He attended SF State University studying Communications & Film, which led to a strange ten-year stint in the Recording Industry. Mr. Maslov is an avid music lover & collector & self-proclaimed Beatleologist having co-authored a travel guide of Beatles sites titled The Beatles’ England. Maslov, Agent Internationale opened in 1986 and currently represents the intensely talented photo-graphers: David Allan Brandt, Michele Clement, Cristiana Ceppas, Deborah Jones, David Maisel, Harold Lee Miller, Sue Tallon, Stephen Austin Welch, David Zaitz and Skeleton Digital Art Studio.
TARA GUERTIN
Director of Photography
Afar Magazine
Prior to obtaining her position here at Afar, In San Francisco, Tara worked as a photo producer both for Restoration Hardware and independently for various photographers such as: Thomas Heinser, Matt Gunther, and Jason Schmidt. While living in New York City she held the photo editor position at : Lucky Magazine, Tina Brown’s Talk, Seventeen, Instyle, FHM, and Blackbook.
RENÉE de COSSIO
Curator & Exhibitions Designer
SFMOMA Artists Gallery
Renée has worked at the SFMOMA Artists Gallery for 6 years. Their focus is on contemporary Northern California art. Besides exhibitions, they offer clients a wide art selection, available for rent or sale. Clientele is diverse: from collectors, corporate, individuals, stylists & stagers. Exhibitions are in the Main Gallery at Ft Mason, in Caffe Museo at SFMOMA & in the SFMOMA Windows public viewing space on Minna & Natoma. Renée organizes exhibitions in the Windows and Caffe Museo & is a member of the curatorial team that organizes the Main Gallery exhibitions. Prior to working for SFMOMA, she worked as an Architect’s Assistant and also worked in installation and fabrication at the Solomon Guggenheim Museum in New York, as well as the Studio Museum in Harlem.
BONNIE BUTLER BROWN
Art Buyer
Butler Shine Stern and Partners
Bonnie has 13+ years experience as an Art Buyer/Art Producer/Photo Producer at Carmichael Lynch, Apple, Goodby, Draft FCB, Pereira & O’Dell, Y&R, BBDO Minneapolis, and the past year at Butler Shine Stern & Partners. Clients include: Harley-Davidson, Priceline, Radioshack, Columbia Sports-wear, SF MoMA, Mini, Dockers, Coca-Cola, Hormel, Hilton Hotels, EA, Apple, Greyhound, Adobe, Chipotle, & more. She has worked as a freelance photographer, shooting bands on tour, clubs and festivals since 1989. Her work has been exhibited, and has appeared in Fodor’s Rock and Roll Traveler, Rolling Stone, and various magazines and CDs. She created and facilitated an annual portfolio review for commercial photographers at
MELINDA ESTEY
Vice President
Manager
Senior Art & Broadcast Producer
Young & Rubicam
Melinda has been on staff 10 years at Young & Rubicam, 7 years at McCann Erickson, and a smattering of others, freelance in the Bay Area over the last years. Hands on producer of photography, illustration, corporate films, tv and radio spots. Clients: Chevron, NCAA, 7UP, Dell, SunGard, Citrix, NetApp, ATI
DEANNE DELBRIDGE
Creative Consultant
Creative Focus
deanne designs and develops award-winning port-folios, websites & promo campaigns for advertising, corporate, editorial, fashion, & stock photographers. her motivational lectures have been presented to apa, asmp, aiga, & photoplus expo. awards include: communication arts, addy, and pdn/nikon
select list of clients: belkowitz.com, kevinscanlon.com, gregophoto.com, christinealicino.com, karlknize.com, mikeseroni.com, roberthouser.com, ghimages.com, lorenz-avelar.com, mazzera.com, olive.com
MICHAEL FIORE
Associate Creative Director
Eleven Inc.
Associate Creative Director at Eleven, Inc. a San Francisco-based advertising agency/construction demolition firm/bakery. After a stint in the early 90’s working at New York’s Kirshenbaum & Bond, an opportunity arose for Michael to move to Milan, Italy to work at Bates Italia creating campaigns for Italian brands Corriere dello Sport, Film TV & Sant’Angelica.
In 1996 Michael moved to San Francisco and started Binocular, which attracted global brands such as Siemens of Austria and Spaten beer; he also helped create the first website for the Gallo of Sonoma wine brand.
In 2003, Michael joined Goodby, Silverstein & Partners to launch the Saturn ION, creating print ads, brochures, posters and auto-show environments. Other clients at Goodby included Häagen-Dazs, HP, The Commonwealth Bank of Australia, Doritos, Adobe, and Hyundai.
Eleven’s Clients: AAA, Apple, Callaway, Eaton Vance Foster’s Wine Estates, Joint Juice, Life Technologies, Northstar at Tahoe, Proactiv, SF Convention & Visitors Bureau, Sun Valley Resort, Virgin America, Visa
MARK MURRMANN
Photo Editor
Mother Jones Magazine
Mark came to Mother Jones with a background as a freelance editorial and documentary photographer, having covered Congress, the Orange Revolution in Ukraine, Hurricane Katrina's aftermath in New Orleans, and the repercussions of the Balkan wars in the former Yugoslavia. He studied photography in London in 2004 as a second-place winner of the Alexia Foundation Photography Contest. Prior to becoming a photographer, Mark started a self-published punk magazine in 1991, which led to a weekly column in the Indianapolis Star and a co-editing position at Maximumrocknroll, a long-running San Francisco-based punk magazine.
